Destination Wedding a Key Trend in Mid-East, ATM Report

Destination Wedding, International, Tourism
A stage set for wedding

Wedding is a special occasion in ones life and every one wants make it a spacial and ever lasting moment in life. So, to make it more charming, colourful and memorable people prefer to destination wedding. And when it comes to selecting the location Middle East being peoples choice with 5% of destination weddings take place in the Middle East particularly UAE being the most favoured location.

Destination wedding tourism is defining the hospitality industry landscape, according to data released ahead of Arabian Travel Market 2020 (ATM), which takes place at Dubai World Trade Centre from Sunday 19 – Wednesday 22 April 2020.

The research by Colliers International, ATM’s official research partner, revealed that the destination wedding segment is worth more than US$90 billion globally, with 25% of marriages now taking place abroad – equating to approximately 340,000 destination weddings every year.

Looking at the Middle East specifically, the regional market is worth over US$4.5 billion, attracting 5% of the global destination weddings market. The UAE is the most favoured location as a result of the emirate’s relaxed visa regulations, easy connectivity, year-round sunshine, its variety of pristine beaches and scenic mountain ranges.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, in his research defines destination wedding tourism as one of the key trends. “Overseas weddings are now playing a key role in the overall growth of the global hospitality industry, as more couples seek a unique as well as a personalised experience abroad. And in addition, these weddings are also positively impacting the local economies,” she said.

Daniells Curtis Exhibition Director ME, Arabian Travel Market

These dynamic trends shaping the Middle East’s hospitality industry will be further explored in greater detail during ATM 2020, with a host of seminar sessions discussing the impact these emerging trends will have on tourism growth in the region.

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