Business Booms in Barcelona at IBTM World 2019

International, Tourism, Travel

IBTM World 2019 closed today with over 74,000 pre-scheduled business meetings having taken place and a 3% increase in the number of visitors attending the three-day event compared with 2018.

IBTM World 2019 event floor

62% of Hosted Buyers participated in IBTM World for the first time this year and 51% of them were completely new to the entire IBTM portfolio. Over 2,600 exhibitors from 150 countries attended the event.

“IBTM World is always the highlight in the annual trade show calendar of Nürnberg Convention and it is the perfect end to our busy year says, Sabina Linke, Executive Director Acquisition & Marketing.

“Shangri-La Hotel at the Shard London have picked up £600,000 worth of enquiries as a result of attending IBTM World”, said Max Simpkins, MICE Sales Manager. He further explains his experience at IBTM as “the buyers have all been high quality senior decision makers who are motivated to buy. There’s been a very international vibe this year, with lots of buyers from Asia Pacific and America, and we’ve also met with numerous incentive buyers.” ,

“It is wonderful to notice the interest among clients towards Finland – our message is getting across and we are getting more and more attention as a destination for international meetings and events.” said Ines Antti-Poika, Manager, Business Events Finland Convention Bureau, Visit Finland.

Over 2,700 Hosted Buyers were present representing 77 countries, with delegates from globally renowned businesses including Google, Adobe, ICBC Bank, La Caja Seguras, BBVA France, Dell, Whirlpool and BMW.

This year’s event saw the introduction of a new zone, IBTM Accelerate. Designed to attract and nurture entrepreneurial talent, the zone incorporated exhibitors and education sessions that gave delegates the opportunity to learn from other successful MICE entrepreneurs and share ideas with their peers.

Commenting at the close of IBTM World 2019, David Thompson, Exhibition Director, IBTM World, said: “We’re absolutely delighted with the feedback we received during this year’s event, especially when it comes to the quality of meetings and the business opportunities generated”.

During the event, IBTM announced that it has signed a new three-year contract with Barcelona Convention Bureau and Fira de Barcelona that will see IBTM World take place in the city up to and including the 2022 edition. The new contract builds on the existing 15-year relationship between the three organisations, with the next edition confirmed at Fira Gran Via for 1st – 3rd December 2020.

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